Kooyong Classic Returns After a One-year Hiatus, Announces Long-Term Media Partnerships

The Kooyong Classic is making a grand return, bringing world-class tennis back to Melbourne after a one-year hiatus.

As a long-standing fixture on the summer tennis calendar, the tournament is set to reignite excitement amongst fans and players alike, reaffirming its reputation as a premier lead-up event to the Australian Open.

The Kooyong Classic will return to the historic Kooyong Lawn Tennis Club in Melbourne from 13-15 January 2026, showcasing an exciting lineup of international tennis stars.

Tournament Director Peter Johnston said that there is a real sense of excitement about the tournament’s return.

“Fans have missed it, and this is an opportunity to reinvigorate the event while staying true to its tradition.”

These long-term partnerships aim to expand the tournament’s global reach, elevate fan experience, expand digital content, and innovate marketing initiatives.

As part of the partnership with SBS, Australian audiences will enjoy nearly 20 hours of free-to-air coverage across TV and digital platforms."

This expanded coverage ensures that tennis fans across the nation can enjoy world-class action from the Kooyong Classic like never before.

“We are building new collaborations with some fantastic brands, ensuring the tournament’s continued growth and success,” Johnston said.

The partnership with GRUP MEDIAPRO will give fans access to exclusive behind-the-scenes, interactive features and enhanced live streaming.

“We look forward to delivering an unforgettable experience for both players and fans and bringing in new partnerships in the coming months,” Johnston said.

Kooyong Lawn Tennis Club is regarded as the spiritual home of tennis in Australia, having once hosted both the Australian Open and the iconic Davis Cup ties.

Lars Heidenreich, Managing Director at GRUP MEDIAPRO, said that this partnership will enhance live broadcasting and digital engagement and create innovative experiences for tennis fans worldwide.

“We are thrilled to be working with the Kooyong Classic to take the iconic tournament forward with a fresh vision.”

These partnerships mark a significant milestone in the tournament’s evolution, promising an unparalleled viewing experience for tennis fans worldwide.

For more information, please contact:

Vee Shah
vee@narrativecomms.com.au
+61 402276796