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CAREA2+ KOOYONG CLASSIC BOUNCES BACK FOR 2023

New Partners And A New-Look Home: Kooyong Prepares To Welcome Back World Class Tennis Action

Melbourne, Australia – The prestigious Kooyong Classic will return bigger and better than ever in 2023, with organisers confirming new event partnerships to cement the tournament’s status as a highlight of the Australian Summer of Tennis.

From 2023 the famous event will be known as the CareA2+ Kooyong Classic after event organisers sealed a five-year title sponsorship deal with CareA2+, a leading Australian health and wellness company.  

The CareA2+ Kooyong Classic will be held at the Kooyong Lawn Tennis Club from Tuesday, January 10 to Thursday, January 12, 2023.

The 33rd edition of the boutique tournament will again welcome its official international broadcast and marketing partner Mediapro Asia, who have signed on for a further three years. The wide-ranging deal will see the Singapore-based company continuing to promote and market broadcast rights and event sponsorship both domestically and internationally. The agreement extends Mediapro Asia’s association with the event, which began in 2019.

CareA2+ Kooyong Classic Tournament Director, Peter Johnston, said the new partnerships ensured a successful return in 2023 and an exciting future for an event that has a track-record of luring champions of tennis, with its reputation as an ideal preparation for the Australian Open.

“With the Australian Summer of Tennis reverting to its original decentralised, pre-COVID 2020 schedule, the CareA2+ Kooyong Classic is perfectly positioned to provide the all-important final tune-up for players competing at the Australian Open the following week,” Mr Johnston said.

“CareA2+ and Mediapro Asia recognise the 2023 summer tournament heralds a new future for the event. We thank them for their support as the Classic resets with an exciting long-term future assured.”

CareA2+ Director, Kerry Hyland, said the new naming-rights partnership was an ideal fit for the company.

“The CareA2+ Kooyong Classic holds a special place in Australia’s tennis heritage and we are delighted to sign on as title sponsors for the next five years,” Ms Hyland said.

“As a proudly Australian company making high quality products with fresh Australian A2 cow’s milk, this partnership is the perfect fit with its Australian and global audience and the unique experience it offers for the public who attend the event each day.”  

Mediapro Asia Managing Director, Lars Heidenreich, believes the tournament, which counts greats including Rafael Nadal, Novak Djokovic, Maria Sharapova as participants in recent years, has an attractive growth profile.

“We first became involved last year to increase the broadcast exposure of the event internationally,” Mr Heidenreich said.  

“From there, we saw the potential growth of the event and we are delighted to expand our role for a further three years.”

The 2023 CareA2+ Kooyong Classic will be the first to be held at the revamped Kooyong Lawn Tennis Club after a recently completed $18 million redevelopment, which has returned the historically important stadium to its 1930s form.  There have also been major upgrades to the clubhouse and around the Kooyong site.  

A capacity crowd of more than 4,000 is expected on site each day to enjoy the unique boutique atmosphere which provides fans with the opportunity to watch the world’s best players in a relaxed and enjoyable setting.

Kooyong Lawn Tennis Club President, Adam Cossar, said the developments, upgrades and partnerships with new sponsors were a major boost for such an important tournament each summer.  

“Kooyong Lawn Tennis Club is the spiritual home of tennis in Australia,” Mr Cossar said. “It is extremely important to the club to retain an event featuring the world’s best male and female players competing and experiencing the club.  

“We are delighted to welcome CareA2+ as our title sponsor and partner and look forward to working with them, together with Mediapro Asia, over the next five years and beyond.”

A world-class field assembled when the tournament was last played in 2020, highlighting its importance as a preparatory event for the first Grand Slam tournament of the year. French Open finalist Stefanos Tsitsipas, Australian star Nick Kyrgios, former world No. 1 Maria Sharapova, Wimbledon finalist Matteo Berrettini, US Open champion Marin Cilic, Billie Jean King Cup star Ajla Tomjlanovic and former world No. 3 Grigor Dmitrov continued the tradition at Kooyong.  

Another quality field is assured for the return of the CareA2+ Kooyong Classic in 2023, with announcements regarding participants to be made in coming months.
The CareA2+ Kooyong Classic will be held at Kooyong Lawn Tennis Club from January 10-12, 2023.

For tournament information please visit kooyongclassic.com.au.

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For further media information please contact:
Michelle Stamper, Stamping Ground michelle@stampingground.com.au 0413 117 711

About CareA2+
CareA2+ is a health and wellness company committed to caring for the entire family. Our products and services provide health, nourishment, and happiness for every step along the journey of life. We are proudly an Australian company, that makes high-quality products, with fresh Australian A2 cow’s milk. All our ingredients are Australian-made and 100% traceable from the Grass-to-Tin. More information on CareA2+ is available at carea2plus.com.

About Mediapro Asia
Mediapro Asia, with its headquarters in Singapore, supports the Mediapro Group as the official TV and media rights representatives of LaLiga, who also market the Ladies European Tour, the Asian Volleyball Championships and ManCity TV across Asia-Pacific. In addition to being a sports media agency, the Asia office doubles as a marketing partner, providing clients with consulting services and offering end-to-end solutions to promote their brands using sporting personalities and sports events, and creating sporting assets. Mediapro inventory includes LED advertising as well as virtual boards (digital board replacements) within LaLiga matches and sponsorship deals for the 30th Southeast Asian Games.

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The Care A2+ Kooyong Classic

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CAREA2+ KOOYONG CLASSIC BOUNCES BACK FOR 2023

New Partners And A New-Look Home: Kooyong Prepares To Welcome Back World Class Tennis Action

Melbourne, Australia – The prestigious Kooyong Classic will return bigger and better than ever in 2023, with organisers confirming new event partnerships to cement the tournament’s status as a highlight of the Australian Summer of Tennis.

From 2023 the famous event will be known as the CareA2+ Kooyong Classic after event organisers sealed a five-year title sponsorship deal with CareA2+, a leading Australian health and wellness company.  

The CareA2+ Kooyong Classic will be held at the Kooyong Lawn Tennis Club from Tuesday, January 10 to Thursday, January 12, 2023.

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Marin Cilic

Croatia
Country
Croatia
Age
28 . 09 . 1988
Birthplace
Medjugorje, Bosnia-Herzegovina
Turned Pro
2005
Residence
Monte Carlo, Monaco
Height
198cm
Weight
89kg
Plays
Plays: Right-Handed, Two-Handed Backhand

Nick Kyrgios

Australia
Country
Australia
Age
27 . 04 . 1995
Birthplace
Canberra, Australia
Turned Pro
2013
Residence
Nassau, Bahamas
Height
193cm
Weight
85kg
Plays
Plays: Right-Handed, Two-Handed Backhand

Ajla Tomljanovic

Australia
Country
Australia
Age
07 . 05 . 1993
Birthplace
Zagreb, Croatia
Turned Pro
2009
Residence
Brisbane, Australia
Height
180cm
Weight
--
Plays
Right-Handed

Marc Polmans

Australia
Country
Australia
Age
02 . 05 . 1997
Birthplace
Amanzimtoti, South Africa
Turned Pro
2015
Residence
Melbourne, Australia
Height
188cm
Weight
78kg
Plays
Right-Handed, Two-Handed Backhand

Maria Sharapova

Retired
Age
19 . 04 . 1987
Birthplace
Nyagan, Russia
Turned Pro
2009
Residence
--
Height
188cm
Weight
--
Plays
Right-Handed

Grigor Dimitrov

Bulgaria
Country
Bulgaria
Age
16 . 05 . 1991
Birthplace
Haskovo, Bulgaria
Turned Pro
2008
Residence
Monte Carlo, Monaco
Height
191cm
Weight
81kg
Plays
Right-Handed, One-Handed Backhand

Milos Raonic

Canada
Country
Canada
Age
27 . 12 . 1990
Birthplace
Podgorica, Montenegro
Turned Pro
2008
Residence
Monte Carlo, Monaco
Height
196cm
Weight
98kg
Plays
Right-Handed

Coco Vandeweghe

United States
Country
United States
Age
06 . 12 . 1991
Birthplace
New York City, NY, USA
Turned Pro
2006
Residence
--
Height
185cm
Weight
--
Plays
Right-Handed

Soonwoo Kwon

South Korea
Country
South Korea
Age
02 . 12 . 1997
Birthplace
Sangju, South Korea
Turned Pro
2015
Residence
Seoul, South Korea
Height
180cm
Weight
72kg
Plays
Right-Handed, Two-Handed Backhand

Borna Coric

Croatia
Country
Croatia
Age
14 . 11. 1996
Birthplace
Zagreb, Croatia
Turned Pro
2013
Residence
Dubai, UAE
Height
188cm
Weight
85kg
Plays
Right-Handed, Two-Handed Backhand

Stefanos Tsitsipas

Greece
Country
Greece
Age
12 . 08 . 1998
Birthplace
Athens, Greece
Turned Pro
2006
Residence
Monte Carlo, Monaco
Height
193cm
Weight
89kg
Plays
Right-Handed, One-Handed Backhand

Matteo Berrettini

Italy
Country
Italy
Age
12 . 04 . 1996
Birthplace
Rome, Italy
Turned Pro
2015
Residence
Monte Carlo, Monaco
Height
196cm
Weight
95kg
Plays
Right-Handed, Two-Handed Backhand

Jennifer Brady

United States
Country
United States
Age
12 . 04 . 1995
Birthplace
HarrisBurg, PA, USA
Turned Pro
2014
Residence
--
Height
178cm
Weight
--
Plays
Right-Handed

Laura Siegemund

Germany
Country
Germany
Age
04 . 03 . 1988
Birthplace
Filderstadt, Germany
Turned Pro
2006
Residence
--
Height
168cm
Weight
--
Plays
Right-handed, Two-handed backhand

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